Twitter is a micro-blogging site that allows news and opinions to be shared, listened to and commented upon. The relationships and connec­tions formed are global, the infor­ma­tion is immediate and the viral potential extraordinary. People are sometimes fearful of this seem­ingly innocent social media tool. Until understood and embraced, the spon­taneity, the transparency and the unwritten, sometimes arcane rules of behavior can seem like obstacles.

JoAnn works with indi­viduals and busi­nesses to finesse these forms of com­muni­ca­tion. She understands their capacity for relevance and meaningful connection.