Twitter is a micro-blogging site
that allows news and opinions
to be shared, listened to and com-
mented upon. The relationships and connec­tions formed are global,
the infor­ma­tion is immediate and the viral potential extraordinary.
People are sometimes fearful of
this seem­ingly innocent social
media tool. Until understood and embraced, the spon­taneity, the transparency and the unwritten, sometimes arcane rules of be-
havior can seem like obstacles. JoAnn works with indi­viduals and busi­nesses to finesse these forms
of com­muni­ca­tion. She under-
stands their capacity for relevance
and meaningful connection.